Whether you realize it or not, we’re always pitching something to someone. That someone might be a new client, board member, colleague or even a spouse, and there are proven techniques that work for all of them.

There is nothing worse than being pitched something that you do not need (this also includes ideas you don’t agree with or believe). Using the four tips below, you can start to pitch smarter and get the “yes” you want no matter who the client.

1. It’s Not About You

It’s always about them. Many people think they need to jump into the spotlight and deliver a pre-planned…